|Posted by moodhacker on February 15, 2017 at 6:00 AM|
Gucci's luxury brand offer to the Greek State of a million plus dollars to hold and film an international fashion show atop the Acropolis, with the Parthenon as a backdrop, was rejected on Tuesday February 14, by Greece’s Central Archaeological Council., which stated that the "event was not compatible with the particular cultural characteristics of the Acropolis monuments."
The Central Archaeological Council (KAS) is the highest advisory body on all matters pertaining to the protection of ancient monuments, archaeological sites and sites of exceptional historical or legendary importance up to 1830.
KAS Members justified the ruling officialy, by reminding that the archaeological site is a world cultural heritage and a UNESCO-protected monument.
“The particular cultural character of Acropolis’ monuments is inconsistent with this event, as they are unique monuments and world heritage symbols, and UNESCO’s world heritage monuments,” the Council said in a statement.
The last time a sanctioned fashion show was held on the Acropolis was way back in 1951, with a Christian Dior collection then presented by models.
One of Greece's pioneering early 20th century photographers, Nelly's, scandalized conservative Athenian society in the late 1920s by photographing a well-known dancer of the era, Mona Paeva, nude on the Acropolis.
Gucci' request to host and film the fashion show at the Acropolis concerned the June period of 2017, for the Winter 2018 collection
According to media reports, the company was offering one million euros for the 15 minute fashion show, another 55 million euros in promotional activities and permission to film and broadcast the show internationally.
Christian Dior models under the caryatids of the Erechtheion temple on the north side of the Acropolis in Athens, Greece (1951).
This picture was taken by PEDRAZZINI for PARIS MATCH magazine during a show in Athens in 1951